An Ad Pod is a collection of multiple video ads shown sequentially within a single ad break, similar to a commercial break on traditional TV. Ad Pods are common in streaming and OTT (over-the-top) platforms, where multiple ads are played in a row during a content break.
Ad Pods help advertisers deliver a sequence of messages, increasing brand recall and engagement. For publishers, Ad Pods allow for more ad inventory within each content break, boosting revenue without compromising the viewer experience. When well-structured, Ad Pods create a familiar ad experience that benefits both users and advertisers.