Ad Recall measures how well users remember an ad after viewing it. High Ad Recall suggests that the ad left a strong impression, which is valuable for brand awareness campaigns. Surveys and other feedback methods often assess ad recall to determine brand recognition and ad effectiveness.

For advertisers, achieving high ad recall is essential for brand lift and long-term impact. Ads that connect emotionally or visually are more likely to be memorable. Measuring ad recall helps marketers understand the lasting effect of their campaigns and optimize for improved brand recognition.