Ad Relevance refers to how closely an ad aligns with the needs, interests, or behaviors of the audience. Relevant ads are more engaging and have a higher chance of converting, as they resonate with the user’s current preferences or intent.

Ad Relevance improves user experience and ad effectiveness by connecting users with content that matters to them. Platforms like Google Ads use relevance scores to guide ad placement, ensuring that ads match user searches and browsing behavior, which leads to higher engagement and ROI.