Ad Scheduling sets specific times or days for ads to be displayed, ensuring they reach users when engagement is likely to be highest. Scheduling can be based on user activity patterns, business hours, or peak traffic times, optimizing ad visibility.

By setting the right ad schedule, marketers can avoid low-impact hours and maximize their return on investment (ROI). Ad scheduling improves ad relevance and effectiveness by delivering ads at the optimal time, reaching users when they are most receptive.