Ad Tech (Advertising Technology) includes the tools and software used to create, manage, and optimize digital ad campaigns. This technology encompasses platforms like DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), and ad exchanges, which facilitate buying and selling ad inventory.

Ad Tech simplifies ad buying, offering automation, real-time bidding, and audience targeting. By leveraging Ad Tech, advertisers can streamline campaigns, improve efficiency, and achieve better performance. The evolution of Ad Tech has transformed digital advertising into a data-driven industry.