Affiliate Marketing is a performance-based marketing strategy where businesses reward affiliates (partners) for generating leads or sales through referrals. Affiliates use unique tracking links to promote products or services, earning a commission for each sale or action completed through their link.

Affiliate marketing offers brands a cost-effective way to expand reach and drive conversions. By partnering with affiliates, businesses can leverage influencers, bloggers, and website owners to promote products, gaining exposure and increasing revenue with minimal upfront costs.