An Analytics Suite is a collection of tools and features that analyze data related to ad performance, audience behavior, and user engagement. These suites provide insights into metrics such as click-through rate (CTR), conversion rate, and ROI, helping advertisers make data-driven decisions.

Analytics suites empower marketers to understand campaign performance, identify trends, and optimize strategies. By leveraging insights from these tools, advertisers can refine targeting, improve creativity, and maximize return on ad spend (ROAS).