A Consent-Management Platform (CMP) is a tool that helps websites collect and manage user consent for data processing in compliance with privacy regulations like GDPR and CCPA. CMPs allow users to control how their data is collected, stored, and used.

CMPs ensure transparency and trust, as users are informed and empowered to manage their privacy preferences. For advertisers, CMPs enable compliance with regulations, helping maintain a positive relationship with users while adhering to data protection laws.