Dynamic CPM (dCPM) is a bidding model where the cost per thousand impressions (CPM) adjusts based on the likelihood of meeting campaign goals. This approach optimizes ad spend by paying more for impressions that are likely to convert.

dCPM maximizes ROI by focusing the budget on high-value impressions. By adjusting bids dynamically, advertisers can improve targeting, reduce wasted spend, and achieve better results in real-time.