Generative AI is a type of artificial intelligence that creates new content, such as text, images, or videos, by learning from existing data. In advertising, generative AI can automate creative processes, personalize content, and develop new ad variations based on audience insights.

Generative AI enables advertisers to create dynamic, engaging content efficiently. By using AI-powered tools, brands can quickly produce personalized ads, optimize creatives, and deliver tailored messages that resonate with specific audience segments.