Geotargeting is a strategy that uses location data to deliver ads to users based on their geographic location. Advertisers can create highly relevant ads that align with local preferences or needs by targeting users within specific areas.

Geotargeting enhances ad relevance, particularly for location-based businesses or events. Advertisers use geotargeting to reach audiences in a particular city, region, or country, ensuring their campaigns are seen by users most likely to engage.