Invalid Traffic (IVT)

Invalid Traffic (IVT)

Invalid Traffic (IVT) refers to fake or non-human traffic that artificially inflates ad metrics. IVT includes bot clicks, accidental clicks, and other fraudulent activities that skew campaign data and reduce ROI.

Filtering out IVT ensures that ad spending reaches real users, providing accurate performance data. Advertisers use tools to detect and block IVT, maximizing the effectiveness of their ad spend and protecting campaign integrity.

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Invalid Traffic (IVT)

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Invalid Traffic (IVT)