OTT Advertising (Over-the-Top Advertising) delivers ads to viewers via streaming platforms, bypassing traditional cable or satellite distribution. OTT ads appear on platforms like Hulu, YouTube, and Roku, targeting users watching internet-based content.

OTT advertising enables precise targeting and increased reach in a non-linear viewing environment. With the growing popularity of streaming, OTT ads allow brands to engage with viewers who prefer digital content over traditional TV.