Over the past few years, big data has finally entered the big marketing game. Data now can be called an engine of progress, because thanks to high-quality insights, you can find the right person at the right time under optimal conditions. But as soon as analysts and marketers started talking...
Month: October 2019
WaardeX Adopts The Trade Desk`s Unified ID Solution
WaardeX has now adopted a Unified ID solution, provided by The Trade Desk, into its supply stack. What the fuss is all about? What is a Unified ID? Why is it Important? When a web user launches a web page for the first time ever, supply-side platforms (SSP), demand-side platforms (DSP),...