Introduction Ad viewability and user engagement are two critical factors that can significantly impact the success of your ad revenue. Ad viewability refers to the visibility of an ad on the user's screen, while user engagement measures the level of interaction between the user and the ad. In this article,...
Category: Article
Understanding Programmatic Deals: Maximizing Revenue and Efficiency
Introduction: The world of digital advertising is ever-evolving, and programmatic deals have become a popular way to buy and sell ad inventory. These deals have streamlined the process, allowing for more efficient transactions and better targeting capabilities. This guide will provide you with a deeper understanding of the four main...
Ensuring Brand Safety: IAS and DoubleVerify Methodologies
Brand safety has become a crucial aspect of online advertising, as advertisers and agencies aim to ensure that their ads are displayed in safe and appropriate environments. Integral Ad Science (IAS) and DoubleVerify are two leading brand safety tools that use a combination of technology and human review to protect...
The Rise of Unified Auctions in CTV: Streamlining the Programmatic Landscape
The rapid growth of connected TV (CTV) has reshaped the digital advertising landscape, with programmatic CTV ad spend expected to continue its upward trajectory. In response, the industry has turned to unified auctions to streamline the buying and selling process for CTV inventory. In this article, we explore the emergence...
Harnessing the Power of Google Ad Exchange: How Publishers Can Profit from WaardeX’s Official Google Partnership
Google Ad Exchange (AdX) has long been a top choice for publishers seeking to optimize their programmatic ad revenue. With its vast demand pool, advanced targeting capabilities, and seamless integration with Google's suite of advertising products, AdX offers numerous advantages for publishers. In this article, we explore the benefits of...
BOOST AD REVENUE WITH GOOGLE AD MANAGER PASSBACK FOR ADX AND PREBID.JS – A COMPREHENSIVE GUIDE
In the dynamic world of programmatic advertising, publishers are always seeking effective strategies to optimize their ad revenue. One such method is using passback, a technique that ensures ad slots are filled even when primary ad networks, such as Google Ad Exchange (AdX) and Prebid, fail to provide suitable ads...