For publishers looking to optimize their ad revenue, integrating Prebid.js with Google Ad Manager (formerly known as DoubleClick for Publishers) can be a highly effective solution. Combining the power of header bidding with Google's robust ad server enables publishers to maximize competition for their ad inventory and drive higher CPMs....
Month: January 2023
A Comprehensive Guide to Prebid Setup: Unlocking the Power of Header Bidding for Publishers
In the competitive world of programmatic advertising, header bidding has emerged as a key strategy for publishers looking to optimize their ad revenue. Prebid.js, an open-source header bidding solution, has gained widespread popularity due to its flexibility, transparency, and robust functionality. In this article, we will guide you through the...