For publishers, increasing CPMs (cost per thousand impressions) is crucial for maximizing ad revenue. Higher CPMs indicate that advertisers are willing to pay more for your ad inventory, ultimately resulting in greater earnings. In this article, we'll explore several strategies that publishers can employ to drive up CPMs and generate...
Category: Article
Setting Up a PMP Deal in Google Ad Manager: A Step-by-Step Guide
As a publisher, you may be familiar with preferred deals and are now considering exploring Private Marketplace (PMP) deals. PMP deals offer additional benefits, such as higher CPMs and more control over inventory. In this article, we will walk you through the process of setting up a PMP deal in...
Disabling Safe Frames for Specific Prebid Partners in Google Ad Manager
When using Prebid.js in conjunction with Google Ad Manager (GAM), you may encounter situations where a demand partner's ad units cannot render properly within a safe frame. Safe frames are iframes that provide security and protect the publisher's content by isolating the ad from the publisher's page. In this article,...
5 Key Things You Should Consider When Choosing the Best SSP
Have you decided to monetize your website? You’ve likely already encountered one of the toughest challenges publishers face: choosing the best supply-side platform (SSP). There are five key factors you can look for in an SSP that’ll help you determine whether an SSP is worth considering. Book a call with...
Optimizing Ad Placements: A Comprehensive Guide for Publishers
For publishers, optimizing ad placements is crucial for maximizing revenue and maintaining a positive user experience. Striking the right balance between ad visibility and user engagement can be challenging, but with the right strategies, publishers can effectively optimize ad placements on their websites. In this guide, we will explore various...
Addressing GPT Slot Render Failures: A Guide for Publishers Using Prebid, GAM, and Open Bidding
As a publisher utilizing Prebid, Google Ad Manager (GAM), and Open Bidding, you may have encountered issues with the collapseEmptyDivs function, leading to false positives or slot render failures. In this article, we'll explore potential solutions to address these issues, ensuring that your ad setup runs smoothly and effectively. Understanding...