The rapid growth of connected TV (CTV) has reshaped the digital advertising landscape, with programmatic CTV ad spend expected to continue its upward trajectory. In response, the industry has turned to unified auctions to streamline the buying and selling process for CTV inventory. In this article, we explore the emergence...
Day: April 6, 2023
Harnessing the Power of Google Ad Exchange: How Publishers Can Profit from WaardeX’s Official Google Partnership
Google Ad Exchange (AdX) has long been a top choice for publishers seeking to optimize their programmatic ad revenue. With its vast demand pool, advanced targeting capabilities, and seamless integration with Google's suite of advertising products, AdX offers numerous advantages for publishers. In this article, we explore the benefits of...
BOOST AD REVENUE WITH GOOGLE AD MANAGER PASSBACK FOR ADX AND PREBID.JS – A COMPREHENSIVE GUIDE
In the dynamic world of programmatic advertising, publishers are always seeking effective strategies to optimize their ad revenue. One such method is using passback, a technique that ensures ad slots are filled even when primary ad networks, such as Google Ad Exchange (AdX) and Prebid, fail to provide suitable ads...