Over the past few years, big data has finally entered the big marketing game. Data now can be called an engine of progress, because thanks to high-quality insights, you can find the right person at the right time under optimal conditions. But as soon as analysts and marketers started talking...
Author: daria
WaardeX Adopts The Trade Desk`s Unified ID Solution
WaardeX has now adopted a Unified ID solution, provided by The Trade Desk, into its supply stack. What the fuss is all about? What is a Unified ID? Why is it Important? When a web user launches a web page for the first time ever, supply-side platforms (SSP), demand-side platforms (DSP),...
Is Real-Time Bidding The Same As Programmatic Advertising?
Programmatic advertising and real-time bidding are closely linked terms, but they are not the same. Programmatic advertising is a much larger concept and it covers Real-Time Bidding. In other words, real-time bidding is one of the types of programmatic advertising.
How To Choose The Right Type Of Ads
Looking for the right way to advertise your product or service? Not sure what type of ads will work for you? Then you are in the right place. Our guide will navigate you through the variety of ad types and help you select the best one for your specific purpose.
Will DSP Work For You?
DSP is quite a new word in advertising, but it’s a word that’s rapidly gaining visibility. The popularity of programmatic advertising is on the rise and shows no signs of slowing down in the foreseeable future.
Programmatic Advertising In 2019: The Future Of The Market
Getting ready to launch a programmatic advertising campaign in 2019? Already running one and looking for ways to improve the results? Make sure you are up to date with the latest developments and trends of the industry.