Author: daria

2019 is finally here, we’ve had a few days to rest after the holidays, and it’s high time to start working towards our New Year’s resolutions.

The WaardeX team is wishing you the merriest of Christmases and the happiest of New Years. May the upcoming year be filled with joy and prosperity, may it bring you lots of new positive experiences and creative ideas!Of course, we also wish all the best to your business. New opportunities,...

Science fiction enthusiasts, rejoice! Artificial intelligence is taking over more and more spheres of human activity, and advertising is not an exception.

WaardeX, a global marketing technology company, announced its association with the Interactive Advertising Bureau (IAB), an advertising business organization representing a large number of the most important media industry players in the United States and Europe. Interactive Advertising Bureau develops industry standards, conducts research, and provides legal support for the...

Programmatic advertising covers several different types of deals: Real-Time Bidding (Open Auctions and Private Auctions), Programmatic Direct and Preferred Deals. Let’s discover the difference between each type.

We know that choosing the programmatic advertising platform (Demand-Side Platform) is a hard thing to do, there are so many options. That’s why we’ve picked 9 factors to help you select the platform that best suits your business goals.